Too Many Choices? What the Famous Jam Study Says About Deciding
Shoppers offered 24 jams were far less likely to buy than shoppers offered 6. Here is what choice overload research says, and how a wheel can help when you are stuck.
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Let a Coin Decide? What a Study of 22,511 Coin Tosses Found About Big Decisions
An economist asked thousands of undecided people to flip a coin about a big decision. Those told to make a change were more likely to do it and, six months later, happier.
